During the summer of 2012, I found myself working for a mature start-up in Santa Barbara. The location was undeniably beautiful and the work I was tasked with was stimulating and new. However, as the company began to grow and evolve, creative opportunities began to decrease. I found myself craving spontaneity and freedom. The monotony of repetitive design decisions began to weigh on me and affected my enthusiasm for the position.
The digital poster The Cost of Fuel, depicts a tired, homeless man begging in the streets of Detroit, surrounded by the call to action, “the change I want doesn’t come from pockets.” The poster speaks to a deep desire for revolution, and a return to Detroit’s pre-existing patrimony, through the accentuation and stylistic appropriation of alternative artists like Shepard Fairey and Banksy, each made famous through their subversive, satirical style of street art that concentrates on social and political commentary.